Legal Business Development – A Step by Step Guide, By Jim Hassett, PhD

I must admit that I’m always a little skeptical about non-lawyers who purport to teach rainmaking or practice development skills. Nothing against non-lawyers, obviously, but I’ve seen too many suggestions that might work beautifully in another field but wouldn’t fit at all in law. And so I wasn’t sure what to expect when I picked up Legal Business Development. However, it turned out to be one of the best client development books I’ve ever read.Hassett’s message is simple: plan and execute. In just 26 pages, Hassett explains how to create a marketing plan focused on current clients and referral sources and how to implement that plan and evaluate its success. Unlike many rainmaking books, Legal Business Development separates the “must know” from the “useful to know” information so that readers can implement quickly. Hassett encourages those who are ready to begin marketing to read chapter one only after execution is underway.The “good to know” information follows and offers more depth on how much marketing is necessary, how to turn current clients into raving fans, and how to strengthen your rainmaking skills. I particularly like the simplicity of Chapter 3, which presents six facts about new business:

You must start with current clients. Keeping a satisfied client is much easier than bringing in new clients.

Selling is a learned skill. A variety of strategies work for developing new business, but every lawyer will need to put in time to identify and refine the strategies that he or she will apply most successfully.

You must listen. Listening is a non-negotiable for successful business development.

You must plan advances. Advances are steps that move the “sales” action forward. The concept is well expressed in a book chapter title by Mark Maraia that Hassett cites: “Avoid Random Acts of Lunch.”

Selling is a numbers game. Not all contacts will result in business, so the more contacts made, the greater the chance of creating new business.

It’s all about relationships. Clients hire lawyers (as opposed to law firms), and prefer to hire lawyers they know, like, and trust.
As I frequently remind the clients with whom I work one-on-one on business development, consistency is the key to rainmaking. Hassett presses the same point by recommending a weekly check-in on marketing hours and advances. Tracking results increases the chances of following through on a marketing plan, and doing so weekly provides extra impetus – especially if you choose to share your results with someone for added accountabilityHassett also provides seeder questions to get clients talking. I’m sometimes surprised when charming conversationalists admit that it’s tough to enter into a deep conversation with clients. Asking for feedback can be difficult, and asking in a way that seeks honest feedback (rather than empty assurances) can take a special touch. Hassett offers four groups of questions:
Questions to begin a conversation (many of which would be appropriate for potential client conversations, as well);
Questions to determine the client’s overall level of satisfaction with the firm’s services;
Questions to gauge the client’s satisfaction with particular aspects of the services rendered; and
Questions designed to help the client identify ways in which the firm could provide even better service.

If you plan to purchase one book to support your business development efforts, I recommend that Legal Business Development be the one. Hassett’s approach is direct and is designed to get maximum impact from the relatively small period of time that most lawyers have available for business development activity. Most importantly, Legal Business Development provides the tools and the “kick” to move consistently from planning to execution.

Selecting the Best Contractor For Your Home Improvement Project

Maintaining or renovating a home can be a very daunting task for most people. However, after all the hard work and investment in time and resources you have allocated for a home improvement project, the satisfaction of seeing a superbly crafted home that you can call your own can be priceless indeed. Such is the importance of choosing the best and most qualified contractor who is knowledgeable and capable enough to turn your vision into a remarkable work of art.When choosing a contractor for repairs or renovations for your home improvement project, it is vital that you first acquire all the important information about a particular contractor before ever committing in getting their services. You need to make sure that they are capable of performing all the inclusive work, including customized builds and improvements that you would want your home to have. To get all these pertinent information, you should ask your contractors a strategic set of questions designed to extract all the data that you will need. To help you start in this direction, you should ask the following set of questions:* Does the contractor have the appropriate knowledge and experience with the type of home improvement project that you have in mind?According to recent information from the industry, approximately 80 percent of contractors and builders are knowledgeable and are adequately trained in the latest construction and building techniques. However, even though they may have the training with these new techniques and the certifications to show for it (ex: techniques in energy-saving green building technologies, etc), their actual experience may have just been picked up or even achieved as they work on new projects. On some cases, the home renovation projects may involve a historic home with irreplaceable artifacts or sections. A contractor may not have the expertise in dealing with such a home nor could they match the craftsmanship involved with these historic masterpieces.* Is there an existing relationship between your contractor and architect/designer and have they worked together on a project before?For your home improvement project, you may take on the services of some of the best architects and interior designers in the whole of Massachusetts. To complement the expertise of these professionals, it is but proper to also get the services of the best contractors for the project. In such cases, it would be best to choose a contractor whom your architect or designer knows. They may be aware of the track record of these contractors and may be comfortable working with some that they can identify. With such arrangements, you can be assured of a timely completion of your project and in the manner that you envisioned it to be.* When you inquire something about the project, does the contractor communicate well with you?It is a normal thing for homeowners to ask something about a home remodeling project from their contractors. However, if all you get is a hasty answer without much details and it would appear that they want you off their faces, then be careful of such contractors. A good contractor should be receptive of the needs of their clients and should be ready to discuss every detail of the project should you ask for it.* Is the contractor experienced in working with your kind of home?A commercial construction is different from a home construction in terms of details and even on building and safety codes. The contractor should be adept in the type of home that you have, otherwise they might turn your priced possession into their laboratory for trial-and-error building methods.* How fast can the contractor start and how soon can they complete the job?Finding the best contractor is one thing, but having them start on your home as per schedule is another. You might be at the end of a long list of clients and would have to sit it out for months on end. You should weigh the urgency of having the work done as soon as possible or getting the services of the best contractor that you can get.* Is there a guarantee for their work after completion?A competent contractor will give you the assurance of an excellent renovation or repair work and will provide you with a guarantee on the work done. They should be confident enough of the quality of their work and give their clients the assurance that they need.Conducting a one-of-a-kind home improvement project for your Massachusetts home entails the best services from the best professionals available for the job. Taking a few extra moments in checking out your contractors before hiring them can spell the difference between a disastrous undertakings or a magnificent work of art you can call your home.

Treat Your Food and Drink Allergies

Certain food and drink allergies can make you very uncomfortable in few situations, keeping you always suspicious of what you are about to eat or drink. This can affect a human in a many different ways. Just think about it! How easy it is to have the same food every day you are already bored with? Well let me give you a clue, ”It’s NOT Easy.”Even worse factor is, in some of the cases when you were able to enjoy a certain food or drink, but in the meanwhile you have developed an allergic reaction to it. It surely is very unpleasant to hunger after a certain food and to resent it at the same time because you anticipate the disagreeable effects it will have on you.Food and Drink sensitivityThe way you get allergic reaction is when a specific enzymes in the product you are having can not tolerate some chemical or natural substance of it.The main symptoms are: gas, constipation, diarrhea, IBS, skin rash, headaches, and cough.From another point of view, allergy is an immune response to some allergens, or food proteins that generate the allergy, and has a partially different symptomatology: soft tissues (tongue, lips, eyelids, etc.) swelling lesions itches vomiting culminating anaphylactic shock.Most common Food generating allergies include milk, eggs, seafood, shellfish, peanuts, tree nuts, soy, and wheat.Aloeride effectivenessNow there is a easy way to regain the possibility of using food and drinks banned for long time from your diet. Few cases reports an increased tolerance to substances you could never even think to ingest again after undergoing terrible reactions to them. The fact that Aloeride performs on the immunity system guarantees that allergic reactions, as immunity responses to some mixtures found in food or drinks, can be dealt with. Using Aloeride for drink or food allergies doesn’t really mean you should go and grab everything you had allergy before with. It would be really irresponsible from your side, however Aloeride may actually surprise you, it offers you an opportunity to learn simple things like rightfully appreciated food, especially after a period of constant prohibition and frustration.